Despite the perceived prevalence of the use of social media in the marketing world, there are many companies that are still cautiously entering the space, according to the first annual PRWeek/MS&L Social Media Survey.
When General Motors introduced its reorganization as the “new” GM in June, it looked to social media as a way to reach stakeholders, create a dialogue, and demonstrate that it understood the worries of its audience. Working with MS&L, the company used Facebook and Twitter, even offering ...