Monitoring a client's mentions on television has always been a part of the equation.
And while services like Factiva and LexisNexis have allowed PR pros to monitor print coverage easily and quickly, TV used to lag a bit behind. But the ability to access television mentions about your client in real time, especially those that are unscheduled, gives PR firms a new edge when trying to launch a new product or manage the reputation of a brand.
"Clearly, television is the ...