Campaign: Reintroducing Reading Rainbow to 21st Century Kids
PR agency: Child's Play Communications
Launch: April 3
Objective: “Take a look. It's in a book, a Reading Rainbow.” RRKidz is hoping to make the Reading Rainbow theme song familiar to children again. In April, the multimedia company will reintroduce the brand to children and parents with a tablet app.
“Reading Rainbow is a trusted, beloved brand that represents education, enrichment, and a love of reading,” ...