NORTHBROOK, IL: ReachMD is conducting a brand awareness effort targeting members of the medical, marketing and advertising, and investment communities to raise the profile of the XM radio station.
Aided by Middleberg Communications, which began work in late January on the account, the station is promoting the convenience of its programs �� most are about 15 minutes long – along with its specialized Web and mobile content that doctors can use to attain accreditation, said Gary Epstein, CEO of ReachMD. ...