For PR pros reaching out to the influential “mommy” bloggers, the secret to a successful pitch can be remembering the little things. But when Leticia Barr, founder of Tech Savvy Mama, recently attended a family-oriented media event, she found that many of these touches were overlooked.
“They had activities for the kids, but they didn't take into account certain needs – like kids need low chairs and low tables,” Barr recalls. “We just ended up sitting on the floor... it ...