Beyond specialist media, various mainstream avenues exist to target the GLBT audience.
The GLBT community is for many marketers a dream demographic. A large proportion of gays and lesbians are either single or in double-income, no-kids relationships, which means they have more disposable income than the average family.
"There's so much money in the gay community that most brands feel they have to target them," notes Lance Buckley, national director of the men's division at Pierce Mattie Public Relations. "So it remains ...