Why are Spanish-language radio stations more receptive to broadcast PR??
"Spanish-language stations are still not getting the volume of pitches that general-market ones receive," says Ris‘ Birnbaum of Zcomm. "If you pitch a topic or issue that's important to Hispanics, they're definitely willing to listen."
Hispanic households will soar to over 13 million by 2010, controlling almost $700 billion in personal income by that time. As the Hispanic market continues to rapidly expand, she notes, more clients are looking for effective ...