How and what should we monitor in social media?
Scott Bauman of Greenough Communications is constantly asked by clients whether they should be monitoring blogs. His response is universal: "Absolutely, and you should be monitoring and engaging the rest of the social media landscape, as well."
Clients intuitively understand that an industry giant like Apple benefits from monitoring and engaging in social media, but don't fully understand that it's equally beneficial for a small, disruptive company to get into the act, Bauman ...