How can blogs reach Generation-Yers?
"With more than 60 million blogs online as of last month, they are an increasingly key outlet to the '20-something' generation," says Mike Schaffer of Zcomm. In fact, on average, bloggers update at a dizzying rate of 18 new posts per second.
Though immense, the blogosphere is manageable. "Blogs should be part of a comprehensive PR plan," he says. "But Gen-Y bloggers are not reporters and tend to respond more to an informal personalized e-mail than ...