Whether video or audio, there are various ways to ensure a webcast will be a success.
As video gains in popularity every day and PR pros seek ways to engage audiences, webcasts are proving to be flexible PR tools that have many measurement element options. Kim Ryden, director of lead generation at ON24, says, "Look at webcasting as part of integrated marketing solutions, rather than as widgets."
Consider audience and message when deciding on video or audio. Video is a great ...