LOS ANGELES: Rogers & Cowan (R&C) has started promoting the launch of Diet Coke with Lime after recently winning the Diet Coke account in a competitive review.
R&C won the account in December, and will handle consumer and entertainment support for Diet Coke's complete product portfolio, which includes Diet Coke, Diet Cherry Coke, Diet Coke with Lemon, and Diet Vanilla Coke, said David Nobs, the R&C LA GM.
The firm is charged with increasing consumption across the brand, as well as ...