SEATTLE: Razorfish has selected Concept Communications as its corporate AOR, in a role that links PR to social media and marketing. The account is a monthly five-figure retainer, David Deal, VP of marketing for Razorfish, told PRWeek.
Concept was selected following a competitive pitch that included large and midsize agencies, Deal said. Razorfish, considered one of the largest interactive advertising and marketing agencies, has several high-profile clients including Best Buy, Ford, and McDonald's. Publicis recently acquired Razorfish from Microsoft for about $530 million. ...