CHICAGO: The Toronto Star Web site ranked atop a top 10 list measuring the “engagement” score of Canadian media outlets' Web sites.

The “Average Engagement” metric analyzes the length of blog posts that link to articles at traditional media sites, as well as the extent to which unique individuals comment on those posts.

Jay Krall, manager, Internet media research at Cision (which ranked the media sites using a social media dashboard powered by Fredericton, N.B.-based Radian6), said ...