CHICAGO: Rand McNally, the brand known for atlas maps and other geographic reference tools, has selected Ogilvy PR for outreach surrounding its enterprise, consumer products, and education divisions.

The enterprise work will focus on b-to-b communications and outreach to the trade media for the commercial transportation industry, according to Kendra Ensor, VP of consumer marketing at the company. For example, it will highlight new product initiatives, such as the Rand McNally IntelliRoute TND, a GPS specifically for trucking. On ...