PR team: Chicago White Sox
Campaign: Vote for Scott
Time frame: July 4 to 6, 2005
Budget: $500

Scott Reifert, VP of communications for the Chicago White Sox, was on the team plane July 3 when he started talking with players about how he could get a fourth White Sox player nominated to this year's American League All-Star team.

Three White Sox had already been selected for the team, but Major League Baseball lets fans vote for the last ...