Client: Radware (Mahwah, NJ)
Agency: Ruder Finn (New York)
Campaign: “Alteon is Back”
Duration: November 9, 2009 – December 15, 2009
Budget: $200,000
Radware, a provider of application-delivery and application-security solutions, acquired Alteon application switch assets from Nortel in March 2009 and launched a new Alteon application delivery platform in November. AOR Ruder Finn helped develop the “Alteon is Back” campaign to engage IT professionals and show Radware's commitment to keeping and investing in Alteon.
“The product line hadn't been updated ...