Company: RadioShack
Agency Mix: BSSP advertising, PR AOR Cohn & Wolfe, Carat, QMobius
In-house team: Lee Applbaum, CMO; Wendy Dominguez, manager of media relations; Dave Hamlin, director of media
Lead agency: BSSP
Campaign: The Shack
Budget: Undisclosed
When RadioShack decided it wanted to bring a contemporary, fresh image to its brand, it came up with a nickname, “The Shack,” to embody this effort. Its marketing team developed a series of ads, along with some PR efforts, to drive home this ...