FORT WORTH, TX: National electronics retailer RadioShack has named Weber Shandwick its AOR following a review.
In its new role, Weber will work with sister Interpublic Group agencies Current Lifestyle Marketing and Axis to support RadioShack's PR, CSR, and digital efforts in the US and internationally. The contract is for one year. Current is a brand marketing firm, and Axis handles multicultural marketing.
“Weber Shandwick, Current, and Axis came to us as an integrated team with the media relationships and ...