New technologies, among other factors, help RMTs to remain a good tool for client exposure.
The emergence of HD radio, satellite distribution, and podcasting underscores radio media tours (RMTs) as an effective way to generate media coverage.
With the recession and subsequent layoffs further depleting news departments, radio PR professionals say outlets are now more receptive to RMTs featuring relevant messages delivered by the right messengers.
“With reporters doing more with less, we have found that stations and networks are eager to ...