Why am I getting both placement and usage information for my radio outreach project? What's the difference?
As with many broadcast PR services, getting client messages on the air is a two-part process, says Bill Polglase of North American Network. "The first involves distributing the information to the broadcast outlet, whereas the second is getting the message aired," he notes.
Unlike a placement in print - when an article or feature is actually published - a radio placement only implies that the ...