RICHMOND, VA: Three radio industry associations have united to try to bring radio back to the forefront of consumers' minds, as well as try to improve the perception of radio to advertisers and boost morale among the industry's members.

The National Association of Broadcasters (NAB), Radio Advertising Bureau, and HD Digital Radio Alliance launched the Radio Heard Here campaign April 15 at the NAB conference in Las Vegas. PR firm The Hodges Partnership and brand strategy company O'Keefe Brands ...