DENVER: Quiznos hired Shift Communications as consumer AOR, effective January 2010. The sandwich shop chose Shift out of five agencies that were part of a multiple-round RFP at the end of 2009.
Quiznos is specifically looking to broaden its social media efforts as an integrated part of its PR and communications, Ellen Kramer, EVP of communications for Quiznos, told PRWeek.
"They really came out on top in many ways, primarily because of their social media work and history," she said of Shift. ...