DENVER, CO: PR and social media are playing a big role with Quiznos latest promotion and contest: "Where do you Torpedo?" The campaign, launched on June 8, allows fans to submit videos showing where and how they eat the chain's recently-introduced Toasty Torpedo sandwich.

Working with Crenshaw Communications and video production company Red Popsicle, Quiznos focused on social media, including enhancing its Facebook page with an application allowing consumers to upload their picture onto a Toasty Torpedo-themed image. ...