Quintiles Transnational provides professional services in drug development, financial partnering, and commercialization for the biotech and healthcare industries. The 17,000-employee global company had been growing, but retention was an issue.
"We weren't doing a good job [communicating] what it's like to work for us," says Steve Brechbiel, director of global HR communications.
Unique messaging would help differentiate Quintiles and attract "young, energetic [talent]," says Lisa Ward, Capstrat account director.
Strategy
Clear, consistent messaging about the work and the company's mission was needed to ...