Client: QuickHit (Foxborough, MA)
Agency: Greenough Communications (Boston)
Campaign: QuickHit Scores NFL License
Duration: May 15 – June 17
Budget: $10,000
QuickHit, founded in 2008, develops and publishes free online sports games. QuickHit Football launched October 2009 and won NFL licensing in May 2010. Director of communications Samantha Smith explains Electronic Arts' (EA) Madden franchise had held exclusive NFL rights since 2004.
“There was a lot of pressure on PR to ensure the news was distributed to [a large audience], ...