SAN DIEGO: Qualcomm Enterprise Services, a software and technology provider for fleet management, has hired Formula PR as its US AOR following an informal review process that began in July.
Anita Gomes, marketing director at QES, said the company was looking for a full-service agency that could better support it in a growing industry. Prior to the review, QES had worked with an individual PR consultant.
"Our industry in commercial transportation is evolving," she said. "There are some industry regulations ...