Adam Glassman, creative director for O,The Oprah Magazine, speaks with Nicole Zerillo about how he chooses featured products, the O mindset, and the best way PR professionals can develop a relationship with the magazine.

Glassman has oversight of all the products featured in the magazine's fashion, style, and home pages as well as visual concepts including the cover and “anything to do with Oprah, herself.”  He joined Hearst's O in its first year. Prior to that Glassman's experience included ...