Ed Gillespie, chair of the Republican State Leadership Committee and former counselor to President George W. Bush, talks to PRWeek reporter Jaimy Lee about why Republicans need to focus on positive messages, such as jobs creation, to communicate on policy issues. Gillespie is also an author, and a founder of Washington, DC-based Quinn Gillespie and Associates and his new firm Ed Gillespie Strategies.

You were recently named the chair of the Republican State Leadership Committee. What are some of your goals ...