Rebranding gives firms a chance to tell their own stories to clients and other audiences.
Given the changes taking place in the communications industry, it's no surprise that many PR agencies are looking to reposition themselves in the marketplace. But while it may seem fairly straightforward, rebranding can be a daunting task for agencies accustomed to focusing all of their resources to helping clients tell their stories.
"It really is hard to be self-promoting," notes Elizabeth Shea, who last month changed ...