Brian Solis and Deirdre Breakenridge feel now is the time for PR to lead the charge in owning social media communications. Putting the Public Back in Public Relations is a call to action that sheds light on how PR pros have a window of opportunity to reclaim a leadership position.
The authors convincingly explain how PR has always been about storytelling. Somewhere along the line, targeting “audiences” with “messages” stole the thunder and eroded PR's reputation. Today, we're talking to ...