In today's culture, celebrities are influencers, and bringing them on as spokespeople for a cause marketing campaign is almost expected. Celebrities ranging from Brad Pitt to Phantom of the Opera star Emmy Rossum have recently signed up for such efforts. For PR pros looking to add star power to cause marketing campaigns, there are several things to think about when choosing a famous face.
David Schwab, VP and MD of Octagon's First Call, a celebrity acquisition and activation company, suggests ...