At a recent PRWeek event, a group of in-house and agency leaders discussed the challenges of responding to negative online comments. Some participants spoke about the best ways to go about “changing opinion” – the standard phrase for these types of interactions – of disaffected bloggers and those who comment on blogs.
I wonder, however, if that terminology dangerously misses the mark. Do PR pros have the power to change opinion? Indeed they do, over time, and through a range ...