CHICAGO: Purina has launched a slew of marketing initiatives, including podcasts, aimed at the mobile- and online-savvy pet lovers.
The podcast, Animal Advice, is a previously recorded Purina-sponsored radio show that airs in St. Louis. Purina will make new podcasts available once a month for the next year.
Purina is also pursuing mobile communication efforts, such as texting pet tips to enthusiasts who sign up for alerts. It's also providing customizable ringtones and screen pictures.
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