ST. LOUIS: Nestlé Purina PetCare has selected Burson-Marsteller as its PR agency partner for the corporate Purina brand, following a competitive review.
Burson was chosen after Purina conducted an RFP, according to sources with knowledge of the situation.
PRWeek reported last month that the company had issued an RFP to find a PR agency partner for the brand and was meeting with agencies.
Burson representatives declined to comment, and representatives from Purina did not respond to inquiries seeking comment.
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