"Don't let what you cannot do interfere with what you can do." (RED) continues to build momentum on the basis of this insight from John Wooden, legendary UCLA basketball coach. Most people, even if they were so inclined, could not move to Africa to combat AIDS. But collectively, through thousands upon thousands of everyday commercial transactions, many people are changing the course of African history.
At our launch in 2006, the goal was to engage businesses and consumers to create a ...