Pundits just don't know what's right
Who says the media and PR are so different? If you consider "pundits" to be part of the media - and they damn sure consider themselves as such -then both sides are full of self promotion, factual manipulation, and an eager willingness to say any old crazy thing in order to get on television.
Example A-Z: last Tuesday's New Hampshire primaries.
By the day of the voting, newspaper opinion columns and political talk shows were absolutely rife ...