CARLSBAD, CA: Sport and lifestyle apparel manufacturer Puma has selected Formula PR as the first AOR for its Cobra Golf brand following an RFP.
Three finalists participated in the review, said Kristine Owens, associate PR manager at Cobra Puma Golf, but she declined to name the other two agencies.
“We chose Formula because they brought a lot of innovative ideas to the table and they fit well with our Cobra Puma Golf DNA,” she explained.
Formula's main responsibilities will include media outreach, blogger ...