Puma is planning to ratchet up its share in the increasingly competitive soccer market by targeting youngsters through the brand's big-name soccer stars.
The sports giant has picked Clifford French as its retained UK and Ireland agency covering football following a three-way pitch process.
The appointment, replacing incumbent Mercieca, will involve the agency using a trio of stars – and their respective soccer shoe deals – to appeal to young fans.
Puma will use its links with Manchester City stars Sergio Agüero and ...