PARIS: Publicis Groupe said that organic revenue rose 8.3% in 2010, a year in which the company officially rebranded its PR unit as MSLGroup and acquired four PR agencies.
PR firms included under the MSLGroup umbrella include MSL, Kekst and Company, and Publicis Consultants.
Publicis reported $7.4 billion* in organic revenue, which excludes the impact of acquisitions and currency fluctuations, in 2010, compared to $6.1 billion in 2009.
The Paris-based holding company also said that organic revenue for the fourth quarter of ...