NEW YORK: Publicis Healthcare Communications Group has launched Publicis Health Media, which will integrate media talent across its firms.
As part of the initiative, the communications network will place staffers from its media offering at each of its agencies, including Digitas Health, Saatchi & Saatchi Health, and Publicis Life Brands.
The goal of the offering is to allow staffers to work effectively across a holistic media ecosystem that includes earned, owned, digital, and paid media.
The model is new for the healthcare ...