Publicis Groupe created a working group, within its media division VivaKi, to bring together the best services for clients in the social media space by collaborating.
The group, the result of an over year-long audit of the company's global social media assets, includes Publicis' flagship PR firm MS&L Group. It also calls on the expertise of several sister agencies, including digital firms Digitas and Razorfish and media shops Starcom MediaVest Group and ZenithOptimedia. “It is about bringing together Publicis' best clients ...