CALGARY: In an ongoing effort to improve its communication with the general public, the Canadian Association of Petroleum Producers has revamped its Web site with a greater focus on environmental and community issues.

The previous incarnation was aimed strictly at government and industry, and clearly out of date, said Tony Rino, communications advisor for the CAPP. The site, designed by Habañero Consulting Group, now features more interactive elements like polls.

“We changed the focus to appeal ...