Winner: Porter Novelli and Federal Deposit Insurance Corp.: The More You Know, The Safer Your Money

After IndyMac Bank failed in July 2008 and the FDIC took over, customers withdrew more than $1.3 billion in 11 business days. The FDIC feared rising panic could create a domino effect nationwide that would pose a serious threat to the beleaguered financial system. FDIC sought Porter Novelli's aid. The team responded with a public service effort that provided guidance to broad audiences through PSAs, ...