Companies are increasingly recognizing the importance of communications efforts in the IPO process.
When Rich Roberts awoke one seemingly ordinary morning in September 2005, the veteran communicator had no idea he was about to plunge into a year of intense work on an IPO that would ultimately form one of the world's largest publicly traded hospitality companies.
"From the moment I learned I would be part of the spin-off for Cendant, it became one of the most intense experiences I ever ...