Winner: Fleishman-Hillard and Fix Housing First Coalition: Fix Housing First

In late 2008, a small group of homebuilders asked Fleishman-Hillard to build a coalition to advocate for legislation to provide a tax credit for qualified homebuyers. The tactical arsenal would include media relations, alliance building, lobbying, social media, other digital communications, and research.

"Everyone involved knew the time was short and the odds were long," the agency said.

Fleishman noted that similar legislation had effectively jump-started the economy in the 1970s, and ...