NEW YORK: Broadcast PSA campaigns air most often during daytime hours and in top TV and radio markets, according to a study from WestGlen Communications.
Last year, 69% of PSAs for TV aired between 5 am and 12:59 am EST, and 56% of radio PSAs were broadcast between 6 am and 11:59 pm EST, the study found. Meanwhile, 74% of TV PSAs and 61% of radio campaigns aired in the top 100 markets.
The findings debunk the common myth that TV and ...