NEW YORK: The demand for extensive business news more quickly has created a vast multimedia terrain for news outlets, said panelists on PRWeek's webcast "The Changing World of Business News."

The January 22 event, sponsored by BurrellesLuce, featured Rafat Ali, editor of ContentNext Media; Mick Weinstein, editor-in-chief of seekingalpha.com; Chris Peacock, executive editor and VP at CNNMoney.com; and Shawn Dainas, group manager at Sun Microsystems. The speakers provided insights on strategies to help companies vie for coverage in the ...