Winner: Ketchum and Dreyer's Ice Cream: Dreyer's Beat the Blues with a Taste of Recovery Winner of the Consumer Launch Campaign of the Year, Ketchum and Dreyer's take the top honor for planning and executing a creative campaign that delivered where it matters most - an increase in sales - all within three months.
With both consumer optimism and ice cream sales declining, Dreyer's and Ketchum created a campaign that used the recession to the company's advantage.
Serendipitously, 2009 marked ...