As digital's role in the PR mix increases, so do questions about how best to use it. PRWeek's Keith O'Brien and Alexandra Bruell hosted a recent Fleishman-Hillard-sponsored roundtable discussion in New York on the topic
Keith O'Brien (PRWeek): In this economy, are people pushing towards digital or is there reluctance to try something new? There argument could be made that digital is cost-effective, but there could be a counter argument that no one really knows where it's going to go or ...