NEW YORK: Prudential Financial, the PRSA Foundation, and Weber Shandwick will increase funding for the Ofield Dukes Scholarship for Excellence in Public Relations.

The scholarship honors PR legend and civil rights pioneer Dukes, who passed away last December after a battle with bone cancer.

The scholarship fund was established through a $5,000 gift from Prudential Financial. The PRSA Foundation and Prudential both said they will contribute $5,000 more last week.

Bob DeFillippo, CCO of Prudential Financial and a PRSA foundation ...